We are more than an ordinary apparel company. Our goal is to help change the way people see themselves and see the world. Most of today’s population grows up in sort of permanent present, lacking any relationship to the past. We hope to reinstate an interest in the minds of people that history is vital to our everyday lives. The knowledge of history prevents us from repeating the same mistakes, and is integral to a good understanding of the condition of being human. We all participate in a long-unfolding story and have the chance to become Historically Known.